Introduction
SLN Digital Marketing (“we”, “us”, “our”) is committed to protecting the privacy and personal information of every individual who visits our website, contacts us, or engages with our services. This Privacy Policy explains what information we collect, why we collect it, how we use it, and the rights you have over your personal data.
By using our website at https://slndigitalmarketing.com (the “Website”), you acknowledge that you have read and understood this Privacy Policy. If you do not agree with any part of this policy, please do not use our Website.
This policy is compliant with the Information Technology Act, 2000 (India), the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023 (DPDP Act).
Who We Are
SLN Digital Marketing is a full-service digital marketing agency providing SEO, Social Media Marketing, Paid Advertising (Google & Meta), WordPress Web Design & Development, Content & Branding, and Email Marketing & Automation services to enterprise and corporate clients across India.
We are the Data Controller for the personal information collected through this Website. If you have any questions about how we handle your data, please contact us at info@slndigitalmarketing.com.
Information We Collect
Information You Provide Directly
When you interact with our Website, contact us, or request a consultation, we may collect:
• Full name
• Company name and job title
• Work email address
• Phone number
• Business address
• Project details and goals you share in enquiry forms or messages
• Any other information you voluntarily provide in correspondence with us
Information Collected Automatically
When you visit our Website, we automatically collect certain technical data, including:
• IP address and approximate geographic location
• Browser type, version, and operating system
• Pages visited, time spent on pages, and navigation paths
• Referring website URL
• Device type (desktop, mobile, tablet)
• Date and time of your visit
Cookies and Tracking Technologies
We use cookies and similar technologies to improve your experience on our Website. These include:
• Essential cookies — required for the Website to function properly
• Analytics cookies — help us understand how visitors use our Website (e.g. Google Analytics)
• Marketing cookies — used to track the effectiveness of our advertising campaigns (e.g. Google Ads, Meta Pixel)
• Preference cookies — remember your settings and preferences
Cookie Control
You can control or disable cookies at any time through your browser settings. Note that disabling certain cookies may affect the functionality of our Website. To opt out of Google Analytics tracking, visit: https://tools.google.com/dlpage/gaoptout
How We Use Your Information
We use the personal information we collect for the following purposes:
- To respond to your enquiries and consultation requests
- To provide, manage, and deliver our digital marketing services
- To send you relevant information about our services, case studies, or industry insights (only with your consent)
- To improve and optimise our Website’s performance and user experience
- To measure the effectiveness of our marketing campaigns
- To fulfil legal or regulatory obligations
- To detect and prevent fraud or security incidents
- To communicate important updates about our services or this Privacy Policy
We will never sell, rent, or trade your personal data to third parties for their own marketing purposes.
Legal Basis for Processing Your Data
We process your personal data on the following legal grounds:
- Consent — where you have given explicit consent (e.g. subscribing to our newsletter or submitting an enquiry form)
- Contractual necessity — where processing is necessary to fulfil a service agreement with you or your organisation
- Legitimate interests — where we have a legitimate business interest, such as improving our website and services, provided this does not override your rights
Legal obligation — where we are required to process data to comply with applicable Indian law
Sharing Your Information
We do not sell or share your personal data with third parties for commercial purposes. We may share your information with trusted parties only where necessary:
Service Providers
We work with third-party service providers who help us operate our Website and deliver our services. These include:
• Website hosting and infrastructure providers
• Email marketing platforms (e.g. Mailchimp, HubSpot)
• CRM systems
• Analytics tools (e.g. Google Analytics, Google Tag Manager)
• Advertising platforms (e.g. Google Ads, Meta Ads Manager)
All service providers are contractually bound to handle your data securely and only for the purposes we specify.
Legal Requirements
We may disclose your personal information if required to do so by law, court order, or regulatory authority, or if we reasonably believe such disclosure is necessary to protect the rights, property, or safety of SLN Digital Marketing, our clients, or the public.
Business Transfer
In the event of a merger, acquisition, or sale of all or part of our business, your personal data may be transferred to the acquiring entity. We will notify you via email or a prominent notice on our Website before your data is transferred or becomes subject to a different privacy policy.
Data Retention
We retain your personal data only for as long as is necessary to fulfil the purposes outlined in this policy, or as required by applicable law.
- Enquiry and contact form data — retained for up to 3 years from the date of last contact
- Client service data — retained for the duration of the engagement and up to 5 years thereafter for legal and accounting purposes
- Website analytics data — retained in aggregate form for up to 26 months (as per Google Analytics defaults)
- Marketing communication data — retained until you withdraw consent or unsubscribe
When your data is no longer required, we will securely delete or anonymise it.
Data Security
We take the security of your personal data seriously. We implement appropriate technical and organisational measures to protect your data against unauthorised access, alteration, disclosure, or destruction. These measures include:
- SSL/TLS encryption on our Website (HTTPS)
- Secure access controls and password policies for our internal systems
- Regular security audits and software updates
- Limited staff access to personal data on a need-to-know basis
- Data processing agreements with all third-party service providers
Your Rights
Under the Digital Personal Data Protection Act, 2023 (DPDP Act) and applicable Indian privacy law, you have the following rights in relation to your personal data:
Right to Access
You have the right to request a copy of the personal data we hold about you and information about how it is being processed.
Right to Correction
You have the right to request that we correct any inaccurate or incomplete personal data we hold about you.
Right to Erasure
You have the right to request that we delete your personal data where it is no longer necessary for the purposes for which it was collected, or where you withdraw consent.
Right to Withdraw Consent
Where we process your data based on your consent, you have the right to withdraw that consent at any time. Withdrawal of consent does not affect the lawfulness of processing carried out before the withdrawal.
Right to Grievance Redressal
You have the right to lodge a grievance with us if you believe your data has been processed in violation of your rights. We will respond to all grievances within 30 days.
Right to Nominate
In the event of your death or incapacity, you may nominate another individual to exercise your data rights on your behalf.
Third-Party Links
Our Website may contain links to third-party websites, platforms, or social media channels (including LinkedIn, Facebook, Instagram, YouTube, and others). This Privacy Policy applies solely to our Website. We are not responsible for the privacy practices or content of third-party websites and encourage you to review their respective privacy policies before sharing any personal data.
Children's Privacy
Our Website and services are not directed at individuals under the age of 18. We do not knowingly collect personal data from minors. If you believe a child has provided personal information to us, please contact us immediately at info@slndigitalmarketing.com and we will take prompt steps to delete such data.
Cookies Policy
Cookies are small text files stored on your device when you visit a website. We use the following categories of cookies:
Cookie Type | Purpose | Examples |
Essential | Enable core website functions such as page navigation and form submissions | WordPress session cookies, CSRF tokens |
Analytics | Help us understand how visitors interact with our Website | Google Analytics (_ga, _gid) |
Marketing | Track advertising performance and remarketing audiences | Google Ads, Meta Pixel, LinkedIn Insight Tag |
Preferences | Remember your settings and personalise your experience | Language, cookie consent preferences |
You can manage cookie preferences through your browser settings or by using a cookie consent management tool on our Website. Withdrawing consent for non-essential cookies will not affect your ability to use the Website.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, or applicable law. When we make material changes, we will:
- Update the “Last Updated” date at the top of this policy
- Post the revised policy on our Website
- Where appropriate, notify you directly by email
We encourage you to review this Privacy Policy periodically. Your continued use of our Website after any changes constitutes your acceptance of the updated policy.
Grievance Officer
In accordance with the Information Technology Act, 2000 and applicable rules, the name and contact details of our Grievance Officer are provided below. If you have any concerns, complaints, or questions regarding this Privacy Policy or our data practices, please contact us.